Provides the latest RSS feeds for Internet Marketing News. For more headlines on Breaking, National, Business, Finance, Sports and World News, visit our home page Paris Guardian.com http://www.parisguardian.com/index.php/cat/a4a790acad5bca6b/ en-us Fri, 24 May 2013 14:30:00 -0400 Fri, 24 May 2013 14:30:00 -0400 30 Pinterest held its first "partner event" during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. The most interesting ... http://www.parisguardian.com/index.php/sid/214742229/scat/a4a790acad5bca6b Fri, 24 May 2013 12:40:45 -0400 http://www.parisguardian.com/index.php/sid/214742229/scat/a4a790acad5bca6b Ad giant Google is also considering snapping up mapping software firm Waze, which could spark a bidding war with Facebook over the business. ... http://www.parisguardian.com/index.php/sid/214741721/scat/a4a790acad5bca6b Fri, 24 May 2013 11:56:17 -0400 http://www.parisguardian.com/index.php/sid/214741721/scat/a4a790acad5bca6b announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Interact Marketing Cloud is a new moniker that encompasses the company's previous offerings with new functionality. At the Responsys Interact 2013 Conference today, the company said that its software will let marketers build complete profiles of ... http://www.parisguardian.com/index.php/sid/214741722/scat/a4a790acad5bca6b Fri, 24 May 2013 11:24:43 -0400 http://www.parisguardian.com/index.php/sid/214741722/scat/a4a790acad5bca6b Walmart may not be sending its competitors into panic mode just yet with an outwardly inventive approach to serving its customers on mobile, but the big-box retailer's head of mobile and digital makes a strong case for methodical and measured steps that can add up to big changes over time. "You have to create solutions that appeal to the many, instead of the few," says Gibu ... http://www.parisguardian.com/index.php/sid/214738053/scat/a4a790acad5bca6b Fri, 24 May 2013 08:41:57 -0400 http://www.parisguardian.com/index.php/sid/214738053/scat/a4a790acad5bca6b Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special ... http://www.parisguardian.com/index.php/sid/214722801/scat/a4a790acad5bca6b Thu, 23 May 2013 15:51:08 -0400 http://www.parisguardian.com/index.php/sid/214722801/scat/a4a790acad5bca6b Stand aside YouTube – Machinima is here and it doesn’t look like it’s going anywhere anytime soon! When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console. The crazy thing? In the ... http://www.parisguardian.com/index.php/sid/214723883/scat/a4a790acad5bca6b Thu, 23 May 2013 15:50:52 -0400 http://www.parisguardian.com/index.php/sid/214723883/scat/a4a790acad5bca6b How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity? Ad Age is releasing three papers that address these pressing business ... http://www.parisguardian.com/index.php/sid/214721216/scat/a4a790acad5bca6b Thu, 23 May 2013 14:33:54 -0400 http://www.parisguardian.com/index.php/sid/214721216/scat/a4a790acad5bca6b report by comScore. Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April. Google Sites came in as the number one online video content property, primarily driven by video consumption on YouTube, with 154.6 million unique viewers in April. Google was followed by Facebook with 627 million, VEVO with 52.9 million, ... http://www.parisguardian.com/index.php/sid/214722379/scat/a4a790acad5bca6b Thu, 23 May 2013 14:33:31 -0400 http://www.parisguardian.com/index.php/sid/214722379/scat/a4a790acad5bca6b A series of new media deals including Discovery, VICE and Major League Baseball, as well as targeting technology to target TV viewers on Twitter. ... http://www.parisguardian.com/index.php/sid/214719613/scat/a4a790acad5bca6b Thu, 23 May 2013 13:17:22 -0400 http://www.parisguardian.com/index.php/sid/214719613/scat/a4a790acad5bca6b Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Monetate is a web service that lets operators of large websites, such as online retailers, financial services companies, and airlines, dynamically tune web content and services to different customer segments using the ... http://www.parisguardian.com/index.php/sid/214719171/scat/a4a790acad5bca6b Thu, 23 May 2013 12:00:45 -0400 http://www.parisguardian.com/index.php/sid/214719171/scat/a4a790acad5bca6b With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Competition to blend in seamlessly with other editorial content on web and mobile platforms- now loosely called native advertising-make high-quality ad content that much more important, the ... http://www.parisguardian.com/index.php/sid/214715981/scat/a4a790acad5bca6b Thu, 23 May 2013 09:34:42 -0400 http://www.parisguardian.com/index.php/sid/214715981/scat/a4a790acad5bca6b